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Opinion: What Cristiano Ronaldo’s Perplexity Investment Means For The AI Landscape
Cristiano Ronaldo just announced his investment into Perplexity AI, giving it another boost in mainstream popularity and propels yet another round of celebrity ambassadorship in the world of the AI wars. Ronaldo brings mainstream credibility to an AI search engine challenging Google and ChatGPT. But can celebrity backing actually move the needle? What does this partnership reveal about how AI companies are shifting from features to accessibility?
Ning Choi
6 days ago3 min read
WPP Media Leads Australian New Business Rankings in 2025
WPP Media has been named Australia’s top-performing media agency group in the latest COMvergence New Business Barometer
The Marketer
7 days ago3 min read
Opinion: “AI Doesn't Know What a Lounge Room in Shepparton Smells Like”...and Now It Won't Get to Learn
When Indigenous rapper Adam Briggs said this to a Senate committee in September, he captured something essential about creativity: it's rooted in peoples’ lived experiences.
Ning Choi
Nov 223 min read
AdSchool Copywriting Reimagined By Josh Edge & Charles Baylis
AdSchool Copywriting Returns - Revamped by Two Creative Heavyweights, Including Perth's Josh Edge.
The Marketer
Sep 262 min read
Juicebox Accelerates Growth With Intelligence-Age Digital Transformation Capabilities
Juicebox accelerates growth with AI-powered digital transformation, helping brands scale smarter and faster.
The Marketer
Sep 162 min read
Rocket Becomes OpenAI Services Partner
Rocket joins OpenAI Services Partner program, merging AI models with digital expertise to drive results for Australian SMEs.
The Marketer
Sep 112 min read
Incubeta Launches AI-Powered Seamless Search on Google Cloud Marketplace
AI-Powered Seamless Search on Google Cloud Marketplace to Maximize Search Marketing ROI
The Marketer
Aug 132 min read
Samsung Unveils New AI-Optimised Foldables & Wearables
The launch of the Galaxy Z series and Watch8 series is supported by a robust, integrated nationwide campaign.
The Marketer
Jul 124 min read
The Human Touch in the Age of AI-Powered Marketing
New Berkeley Communications report reveals insights into how senior marketers are navigating the AI era.
The Marketer
Jun 172 min read
Samsung Vision AI Explored in New Global Film by Cheil Worldwide & electriclime°
The global spot sees a family united in a sleek, modern location and shows off the AI TV’s stand and cable-free design.
The Marketer
Feb 252 min read
Samsung Launches Galaxy S25 Series in Australia With House of Galaxy Studios
Samsung Electronics today announced the launch of the Galaxy S25 Series in Australia, ringing in the next era of mobile AI.
The Marketer
Feb 144 min read
Fad or Forever: Which Elements of AI are Here to Stay?
Fad or Forever: Which Elements of AI are Here to Stay? By Joe Stevens, Client Lead, Atomic 212°
The Marketer
Jan 283 min read
Online Revenue Up 37% for Strand with Pattern's AI Ecommerce Growth Strategy
Global ecommerce and marketplace accelerator Pattern, is working with Strand to enhance online revenue and expand its customer base.
The Marketer
Dec 6, 20243 min read
When to Use Artificial Intelligence in Your Business – And When Not to
Andrew Cornale's thoughts on how AI can benefit your business and where it might fall short.
Zoe Wolski
Jun 28, 20244 min read
A New Galaxy: Samsung Electronics Lights Up Vivid Sydney with Immersive ‘Chorus of Light’
Samsung Launches Chorus of Light for Sydney's Vivid festival
Carma Levene
May 25, 20244 min read
AI Is On Fire - Grill The Marketer March With Charlie Westerman
Starting the year of Grill The Marketer events with an absolute belter of a topic, AI or Artificial Intelligence.
Carma Levene
Apr 16, 20233 min read
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