Attention Experts Appoints Ex-Mindshare (UK) Lucinda Kingham as Head of Expansion

Attention Experts Appoints Ex-Mindshare (UK) Lucinda Kingham as Head of Expansion

Combining strategic marketing leadership with growth-focused insights to accelerate market penetration and revenue expansion

Attention Experts, a leading social media and digital marketing agency based in Sydney, is delighted to announce the appointment of Lucinda Kingham as Head of Expansion.

Lucinda is a seasoned marketing and communications professional, having most recently held the position of Marketing Director at Mindshare, a WPP Media agency in the UK. In this role, she led the marketing department, crafting and implementing a comprehensive strategy that significantly enhanced the company’s visibility and influence. 

In her new role at Attention Experts, Lucinda will:

• Lead strategic marketing and growth initiatives

• Drive the agency’s expansion into new verticals and international markets

• Build and mentor a dedicated expansion team focused on business development

• Collaborate with creative, strategy and analytics teams to deepen client impact

“Lucinda’s extensive agency experience, including her tenure as Marketing Director at Mindshare, has equipped her with a rare blend of strategic precision and creative flair,”

said George Hawwa, Founder and Growth Director of Attention Experts.

“Her proven ability to drive results and lead high-performing teams makes her the ideal person to guide our next phase of growth. With Lucinda at the helm of executing our marketing and expansion vision, we’re confident in our ability to continue our expansion globally, thereby delivering more value to our clients in the process and cementing our position as a leader in the digital marketing space."

“I am delighted to be joining Attention Experts during this exciting period of growth,”

said Lucinda Kingham, Head of Expansion at Attention Experts.

“The agency’s bold and strategic approach to social and digital marketing, combined with its commitment to fresh thinking and forward momentum, makes it an inspiring environment to be part of. I look forward to collaborating with this talented team to drive innovation and deliver meaningful outcomes for our clients.”

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About Attention Experts

Attention Experts is a leading digital growth agency known for its data-driven approach to social media and performance marketing. With services spanning Programmatic Advertising, Unique Placement Advertising, SEM, SEO, Website Optimisation, and EDM campaigns, the agency delivers measurable results across global platforms. Trusted by over 1,000 clients in B2B and B2C sectors, Attention Experts has driven growth across 30+ industries in Australia, New Zealand, Southeast Asia, and Europe. Headquartered in Sydney, with offices in Melbourne, Dublin, and London, the agency continues to set the benchmark for strategic innovation and digital excellence.