CONNETIX Debuts Exclusive Target U.S. Releases as the Brand Continues Growth

CONNETIX Debuts Exclusive Target U.S. Releases as the Brand Continues Growth

The much-loved Australian STEAM toy brand expands its U.S. footprint with landmark new partnership and exciting product reveals

Award-winning Perth-based construction toy brand CONNETIX is proud to announce an exclusive U.S. retail partnership with Target, recently launched on August 1. This landmark partnership will see CONNETIX stocked in more than 1,800 Target stores across the United States, bringing creativity, connection, and joy to families nationwide. 

The milestone is a reflection of the brand’s inspiring journey – from humble beginnings to a thriving global community built around the power of play. 

“Partnering with a household name like Target is one of those moments that makes you pause and reflect on how far we’ve come in the six years since launching CONNETIX,"

says Brea Brand, CEO and Co-Founder at CONNETIX.

"For an Australian brand to be embraced in such a huge market like the U.S. is a truly special milestone for our team.” 

As part of this major milestone, CONNETIX is making a global splash with the debut of three brand new ranges—the Portal Range, Glitter Range, and Light Range—alongside the launch of an entirely new line for older builders: CONNETIX PRO. These products will be available exclusively in the U.S. through Target and Target.com, with global access via connetixtiles.com and select specialty retailers. 

This partnership marks a significant step forward in CONNETIX’s global growth journey, reinforcing its commitment to innovation and strengthening its presence in the North American market. 

The launch debuts 19 exclusive U.S. packs including all the latest global releases and brings even more CONNETIX fun to life with in-store interactive displays at select stores. Families can race, zoom, and create ball run magic together, turning every Target visit into a hands-on play experience. 

“This partnership with Target represents a new chapter of growth for CONNETIX,”

said Tom Neville, Vice President of Sales at CONNETIX.

“It's both exciting and meaningful that our new products will reach so many families across the U.S. These new ranges have been purposefully engineered to grow with children as they develop, while continuing to deliver the STEAM and MESH value our community knows and loves."

To learn more or explore the latest ranges, visit connetixtiles.com.

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About CONNETIX

CONNETIX is the ultimate educational toy, inspiring children to learn and grow through play. The award-winning Australian brand brings to market high-quality, STEAM and MESH accredited magnetic tiles thoughtfully designed to spark imaginations and nurture children’s development.

Engineered with a difference, CONNETIX tiles are built to last and feature an exclusive bevel design, providing beautiful clear refractions while allowing children to build bigger. As an open-ended toy that grows with children as they learn and develop, CONNETIX is loved by families, educators, and allied health professionals across the globe.

With an innovative range of compatible packs, it’s easy to level up builds and add exciting new elements to play – offering a toy the whole family can enjoy, time and time again! As the most-followed magnetic tile brand on social media across the globe, the company continues to innovate, expand and engage with its thriving play community by proudly showcasing the endless ways families can create, learn and play.