CONNETIX Launches New Product Ranges to Expand Open-Ended Play and STEAM Learning
- The Marketer
- 4 days ago
- 2 min read
CONNETIX Launches New Product Ranges to Expand Open-Ended Play and STEAM Learning
CONNETIX has expanded its range with the release of the PRO series and three new creative ranges: Glitter, Portal, and Light.
PRO Series
The PRO series features smaller tiles with Smart-Spin™ technology, enabling 360° magnet rotation for more versatile construction. Designed for older children, teenagers, and adult enthusiasts, the series supports more complex builds and encourages advanced problem-solving skills.
"With the launch of CONNETIX PRO, we’re breaking the mould of what magnetic tiles can be and who they’re for,"
says Brea Brand, Co-Founder and CEO of CONNETIX.
“Play doesn’t have to stop after a certain age. Older children still crave opportunities to be creative and challenged through play. CONNETIX PRO aims to deliver just that; a sophisticated, open-ended building experience that speaks to their natural curiosity. We believe we’ve created something special with this line that keeps the joy of play alive through the tween years and beyond.”
Glitter, Portal, and Light Ranges
The three new ranges each add different elements to the CONNETIX building experience:
Light Star Pack: Rechargeable, light-up tiles for exploring colour, light, and shadow.
Glitter Unicorn and Castle Packs: Pastel and vibrant glitter tiles for visually engaging designs.
Portal Pack: Open-frame and Smart-Spin tiles to enable multi-directional, tactile building.
“It’s such an exciting time for CONNETIX as we see these new packs come to life,”
says Brea Brand.
“We’re always so inspired by our play community and the ways they are seeking to level up builds and expand on creative possibilities. We’ve thoughtfully designed each of these packs to offer something unique, to amplify STEAM learning and bring even more educational value to families through the fun of open-ended play.”
Marketing Approach
The launch is supported by a marketing approach that blends organic and paid strategies. CONNETIX is the most-followed magnetic tile brand worldwide, generating millions of monthly impressions across Instagram, Facebook, TikTok, YouTube, and Pinterest. Its marketing efforts include digital campaigns, influencer partnerships and play ambassadors, and community-driven content designed to inspire and sustain engagement.
About CONNETIX
CONNETIX is the ultimate educational toy, inspiring children to learn and grow through play. The award-winning Australian brand brings to market high-quality, STEAM and MESH accredited magnetic tiles thoughtfully designed to spark imaginations and nurture children’s development. Engineered with a difference, CONNETIX tiles are built to last and allow children to build bigger.
As an open-ended toy that grows with children as they learn and develop, CONNETIX is loved by families, educators, and allied health professionals across the globe. With an innovative range of compatible packs, it’s easy to level up builds and add exciting new elements to play – offering a toy the whole family can enjoy, time and time again!
As the most-followed magnetic tile brand on social media across the globe, the company continues to innovate, expand and engage with its thriving play community by proudly showcasing the endless ways families can create, learn and play.
