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  • Writer's pictureThe Marketer

Online Digital Health Provider Rolls Out Rebrand

Online digital health provider,, has unveiled a vibrant new brand identity, drawing on its mission to engage and empower Australians to take control of their health with the convenience of digital and telehealth services.


Following a period of growth and further investment into parent company Midnight Health, established a need to better reflect its commitment to creating inclusive and accessible healthcare solutions. With the old logo no longer effectively communicating recent innovations and expansion, the internal creative design team embarked on a rebrand, including a refreshed logo and website design.  


Since launch in 2021, Midnight Health has been on a mission to transform Australia’s fragmented healthcare system through services, like, as well as hassle-free online women’s focused health provider, Youly.

Online Digital Health Provider Rolls Out Rebrand

Founder and CEO of Midnight Health, Nic Blair, hopes the rebrand will strengthen brand presence and more effectively communicate the company’s values.


“We wanted our brand identity to represent’s core brand principles, being simplicity, innovation, and inclusivity. The newly revitalised platform is designed to ensure that even more Aussies, no matter where they are, can easily access the care they need, when they need it,”

Blair said.


“We sought to keep this design project in-house, seeking the expertise of Aaron Nielsen. With a career spanning 24 years in design and advertising industries, we developed a brief inspired by the interconnectedness of healthcare and technology.”


Midnight Health’s Creative Lead, Aaron Nielsen, says

“The rebrand isn't just about aesthetics, it’s about building a strong sense of trust and reliability.”
“The circular shape of’s new logo symbolises unity and continuity, representing its dedication to providing comprehensive solutions that bridge gaps and advance access to quality care.”


Nielsen continued

“the logo features a bold and playful serif typeface to convey a sense of professionalism, trust, and approachability. The vibrant colour palette reflects energy, vitality, and diversity, mirroring the dynamic nature of the healthcare industry and our commitment to inclusivity.”


Visit to view the new brand identity and to book a consultation with its Australian-based medical team.



About Midnight Health 

Leading the charge in telehealth, Midnight Health is dedicated to making high-quality healthcare accessible and convenient. As the parent brand to and Youly, its platforms are expertly designed to enhance connections between healthcare providers and patients, improving healthcare experiences across Australia. 


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