Samsung Unveils New AI-Optimised Foldables & Wearables

Samsung launched its latest foldables and wearables, all built with industry-leading hardware and Galaxy AI integration designed to be Australians’ multitasking companions

Samsung Electronics Australia today unveiled the Galaxy Z Fold7, Galaxy Z Flip7, Galaxy Z Flip7 FE, Galaxy Watch8 and Galaxy Watch8 Classic. These devices have been engineered with industry-leading hardware and seamless Galaxy AI integration to deliver cutting-edge performance, optimised for the foldable and watch formats, and to be Australians’ multitasking companions.

The Samsung Galaxy Z Fold7, Galaxy Z Flip7 and Galaxy Z Flip7 FE Continuing its leadership in foldables, the Galaxy Z Fold7 is the thinnest and lightest Galaxy Z Fold yet, bringing together the best of Galaxy design, camera and AI innovation.

The Galaxy Fold7 provides an ultra, flagship camera experience, for the first time in a foldable, including a 200MP main camera, 10MP telephoto and 12MP ultra-wide camera.

“The Galaxy Z Flip 7 is a pocket-sized powerhouse that puts powerful AI and performance in your hand, making it our slimmest Flip yet. It comes with the largest battery in a Flip, combining portability and performance. And with a wider FlexWindow, the Galaxy Z Flip7 is for the intuitive Australian on the go, as the larger display allows more use of the cover screen – for quick replies, checking your schedule, or snapping selfies on the go.”

-Nathan Rigger, Head of Product, Mobile eXperience, Samsung Electronics Australia

The Galaxy Z Flip7 is a compact powerhouse, putting AI in the palm of Australians’ hands. It also comes with a wider Flex Window for the multimodal era, allowing users to take selfies and make instant edits, without needing to open the phone.

What’s more, for the first time ever, the foldable form factor is coming to even more consumers, with the first FE model of the Galaxy Z series – the Galaxy Z Flip FE.

The new Samsung Galaxy Z series is launched in Australia as new research reveals a whopping 90% of Australians deem their phone their number one essential (1) and almost half of Australians claim to use their smartphones to multitask more (45%) over the past two years. (2) The new devices aim to raise the bar by seamlessly blending design, engineering and powerful AI to elevate the everyday.

The Samsung Galaxy Watch8 and Galaxy Watch8 Classic The Galaxy Watch8 series – Galaxy Watch8, and Galaxy Watch8 Classic – introduces Samsung’s thinnest and most comfortable design to date.

“We’re proud to introduce the Galaxy Watch8 series – your intelligent, holistic health coach on the wrist. Designed to support Australians in building and sustaining healthy habits, it offers advanced features including sleep scores, heart monitoring, energy tracking, and a personalised running coach.”

-Kylie Mason, Head of Wearables, Mobile eXperience, Samsung Electronics Australia

With 24/7 health tracking, advanced sensors and personalised insights, it’s the holistic health coach that lives on your wrist. As almost half of Australians claim that cost (46.5%) and time (46.9%) are the key barriers to achieving their health and fitness journey (3) the Galaxy Watch8, and Galaxy Watch8 Classic come with advanced sleep, activity and mindfulness, allowing all Australians – no matter experience-level or skill – to achieve their wellness goals, by providing deep data and insights.

“We are pleased to launch the new Galaxy Z Fold7, Galaxy Z Flip7, Galaxy Z Flip7 FE, Galaxy Watch8, and Galaxy Watch8 Classic – all combine AI with hardware advancements to reshape the smartphone and wearables experience, and to meet the unique lifestyles of any Australian, making these devices the ultimate multi-tasking companions.”

-Eric Chou, Vice President of Mobile eXperience at Samsung Australia, Samsung Electronics Australia.

The launch of the Galaxy Z series and Watch8 series is supported by a robust, integrated campaign nationwide

Latest from Samsung Mobile supported by mass national campaign

The launch of the new Samsung Galaxy Z series and Watch8 series are supported with an integrated marketing and communications campaign that entails of multiple consumer touch points.

The latest from Samsung will be unmissable, with the campaign spanning digital and social, TV and BVOD/SVOD, Video, Display, publisher partnerships, creator collaborations, PR and over 1,300 OOH placements – including Samsung’s landmark panels in Sydney’s Broadway and George Street and Melbourne’s Emporium; as well as ‘(Train) Station Dominations’ in both cities (Parramatta and Central in Sydney, and Southern Cross in Melbourne).

Standing tall and making an entrance, the first ever 3D-enabled takeover at Southern Cross in Melbourne comprises of over 140 new displays, having recently been upgraded.

To celebrate the launch of the Samsung’s latest in design and engineering innovation, Australians are encouraged to follow @SamsungAU on Meta, TikTok and X for a chance to win the latest devices.

Join the conversation, and share comments across Meta, TikTok and X with #FlipOrFold, #GalaxyZFold7, #GalaxyZFlip7 and #GalaxyWatch8.

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1 Based on the research commissioned by Samsung Electronics Australia, conducted independently by Pure Profile, an Australian owned Data and Insights business that sampled over 1,000 Australians aged over 18, in line with the current ABS census statistics. The fieldwork was conducted in June 2025. Total sample; Unweighted; base n = 1010

2 Based on the research commissioned by Samsung Electronics Australia, conducted independently by Pure Profile, an Australian owned Data and Insights business that sampled over 1,000 Australians aged over 18, in line with the current ABS census statistics. The fieldwork was conducted in June 2025. Total sample; Unweighted; base n = 1010

3 Based on the research commissioned by Samsung Electronics Australia, conducted independently by Pure Profile, an Australian owned Data and Insights business that sampled over 1,000 Australians aged over 18, in line with the current ABS census statistics. The fieldwork was conducted in June 2025. Total sample; Unweighted; base n = 1010

4 Antioxidant Index available on Android phones (Android 10 or above) and requires the Samsung Health app (v6.30.2 or above). Samsung account login required. Antioxidant Index measures carotenoid levels. To measure, place the center of your finger on the sensor at the back of the Watch and hold it for 5 seconds. While antioxidant index can be measured using any finger, the thumb is recommended for the most accurate result. Repeated measurement due to uneven skin texture may lead to inaccurate results. *Antioxidant Index is for fitness and wellness only. Not intended for use in detection, diagnosis or treatment of any medical condition. Please consult a medical professional for advice if you're concerned about your antioxidant level.