WPP Media Leads Australian New Business Rankings in 2025
- The Marketer
- 2 days ago
- 3 min read
WPP Media has been named Australia’s top-performing media agency group in the latest COMvergence New Business Barometer (Q1–Q3 2025), reinforcing its market leadership and focus on data technology and AI expertise
The independent report, which tracks media account wins, retentions, and overall new business value, highlights exceptional results for WPP Media’s agencies: Mindshare, Wavemaker, and EssenceMediacom.
WPP Media secured the #1 position among all holding groups, achieving a reported total new business (including retentions) of AUD $273 million and reported net new business of AUD $189.4 million (excluding retentions). This performance places WPP Media well ahead of its nearest competitors, reflecting the group’s ability to win and retain high-value accounts in a highly competitive market.
As the industry continues to evolve, WPP Media’s agencies remain committed to driving growth, innovation, and value for clients across all sectors, including increasingly developing bespoke operating models and agency brands to suit complex client needs.
Mindshare delivered an outstanding performance with major wins and market impact, ranking #2 among all agencies with AUD $154.5 million in total new business (including retentions). Key wins included MG Motor and Citibank, as well as the win of Suncorp under WPP Media’s bespoke agency brand Open Era.
Mindshare’s success in both new client acquisition and retentions underscores its reputation for strategic excellence and client partnership under the leadership of Maria Grivas.
Maria Grivas, Mindshare Australia & New Zealand CEO, says:
“These results really demonstrate the drive and ingenuity of our people. Every milestone reflects their passion to make an impact – powered by smart data, technology, and AI, but driven by human creativity and empathy. I’m deeply grateful to our teams for their relentless commitment and to our clients and partners for trusting us to deliver Good Growth together.”
Wavemaker, under Peter Vogel’s leadership, continued to demonstrate its commitment to client service and innovation, retaining significant accounts such as the South Australia Government and expanding existing accounts like L’Oreal into new growth markets such as Influencer & Creator marketing.
EssenceMediacom topped the agency rankings with AUD $163 million in total new business (including retentions). The agency’s wins included Lion and HBO Max and retaining Isuzu Ute Australia, and NRL. EssenceMediacom’s strong mix of local and global wins under Pippa Berlocher’s leadership highlights its ability to deliver integrated, results-driven solutions for clients.
Pippa Berlocher, EssenceMediacom Australia & New Zealand CEO, says:
“Our success this year is built on the incredible energy and commitment of our people. From winning new clients to strengthening ongoing partnerships, this COMvergence result really shows the passion and purpose our teams bring every day and the way they have embraced innovation and technology to deliver breakthrough ideas for our clients.”
Aimee Buchanan, WPP Media Australia & New Zealand CEO, says:
“The latest COMvergence benchmark report reflects the talent, passion, and relentless focus of our teams across Australia. At WPP Media, we create limitless opportunities for growth, for our clients, our people, and our partners. Our agencies continue to set the benchmark for strategic thinking and client partnership, and we are proud to help our clients achieve outstanding results.”
About WPP Media
WPP Media is WPP’s global media collective, built for the AI era. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit their website.