Carma LeveneFeb 5, 20193 minAd Nostalgia - Remember these?People say they hate ads, especially TVCs. It's actually not true. They hate annoying ads, shouty ads, and boring ads - but they love...
Carma LeveneFeb 1, 20193 minAustralia Day Ad HonorsYou're hearing from me again because if I don't write about the Australia Day ads this week it'll be old news next week as we fly into...
Carma LeveneJan 22, 20197 min2019 Local Marketing TrendsIn the marketing ecosystem, old-fashioned marketing is considered especially heinous. In Australia, the dedicated marketers who...
Carma LeveneJan 8, 20193 minSBS's Slow SummerSometimes you just need to slow down. With our hot summers it’s hard to maintain pace anyway, with wading through soupy humid days, and...