Carma Levene
Grill The Marketer - Clay & Carma Live
You're invited to grill us, and just like any good BBQ, there'll be beer! Join us on July 29 for a Perth marketing event that's a bit differ
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Clayton Smith
- Jul 8, 2019
- 3 min
Learn Penmanship in 1917 - The Song Remains The Same
In this instalment of The Song Remains The Same, we go back to 1917, when penmanship was a tad more important than it is these days!
Carma Levene
- Jun 19, 2019
- 5 min
Cast Your Vote: Marketing Podcasts You Love
Marketing Podcasts - there's so many! But what makes a marketing podcast great? I explore this and ask some marketers to weigh in.
Clayton Smith
- May 15, 2019
- 3 min
Cadbury Thinks Outside The Chocolate Box
Purple chocolate overlord Cadbury have tried something different. 10 designers, 4 days & a big goal - create a Symbol For All.
Clayton Smith
- Apr 12, 2019
- 3 min
Armadale Gets Active & Fremantle Gets... Fremantled?
Perth city councils Fremantle and Armadale have just launched new marketing campaigns in the space of the last week, and as your...
Clayton Smith
- Mar 27, 2019
- 4 min
Clay's Fave Perth Biz Websites
Websites are an interesting beast. What should be the thriving digital hub of a business can morph over time into a painful anchor,...
Carma Levene
- Mar 20, 2019
- 6 min
Do The Hustle - with Melissa Bowen
I had the immense privilege of spending the afternoon with experienced Perth marketer Melissa Bowen, who's just launched her co-working...
Clayton Smith
- Mar 13, 2019
- 3 min
Marketing Gold - The Perth Mint
My goodness we are into March, I can't believe it. It was myself and Carma's birthday last week, we are birthday twins, so yay happy...
Carma Levene
- Mar 6, 2019
- 3 min
Something borrowed, something new
If you are a marketer mentally singing Ben Lee right now, kudos. And sorry... I've been a little slack with my The Marketer duties and I...
Clayton Smith
- Feb 25, 2019
- 2 min
Boston Beer Can Crush - By Zendoke
Over the last year, thanks to a couple of snobby beer aficionado friends of mine (my wallet hates you Damo and Leigh), I have found...
Clayton Smith
- Feb 12, 2019
- 2 min
Watch Your Muscles Grow in 1929 - The Song Remains The Same
Greetings marketing lovers, Clay here with another excellent vintage ad. This one is from 1929 by the Titus Training in New York City,...
Carma Levene
- Feb 5, 2019
- 3 min
Ad Nostalgia - Remember these?
People say they hate ads, especially TVCs. It's actually not true. They hate annoying ads, shouty ads, and boring ads - but they love...
Carma Levene
- Feb 1, 2019
- 3 min
Australia Day Ad Honors
You're hearing from me again because if I don't write about the Australia Day ads this week it'll be old news next week as we fly into...
Clayton Smith
- Jan 29, 2019
- 3 min
Let's Thursday Like We Friday
While you don't have to twist my arm to get me to out for a drink in the Perth CBD on a Thursday night, others need more convincing. I...
Carma Levene
- Jan 22, 2019
- 7 min
2019 Local Marketing Trends
In the marketing ecosystem, old-fashioned marketing is considered especially heinous. In Australia, the dedicated marketers who...
Clayton Smith
- Jan 15, 2019
- 2 min
Nomad Chocolate by Two From Two
As you may have noticed, I like black and white branding. Clean, crisp and minimalist with plenty of space. Bold colour in graphic design...
Carma Levene
- Jan 8, 2019
- 3 min
SBS's Slow Summer
Sometimes you just need to slow down. With our hot summers it’s hard to maintain pace anyway, with wading through soupy humid days, and...
Carma Levene
- Dec 14, 2018
- 2 min
Post Campaign Analysis
Don't run away! The Marketer has used the phrase "Post Campaign Analysis" in a new and much more fun way than my agency friends will be...
Carma Levene
- Dec 13, 2018
- 1 min
What are we doing here?
We’ve just gone live :O WELCOME - and thanks so much so being here! Local Social Media agency owners and birthday twins, Clayton from...
Carma Levene
- Dec 8, 2018
- 3 min
Why Christmas Rules with Adam Barrell from So Perth
There’s no more denying it’s almost Christmas. There are carols ringing out across the land, every brand under the sun is doing '12 Days...