Australian marketing news & analysis

While Australians remain cautious about big-ticket spending due to cost-of-living pressures, easing interest rates are beginning to lift confidence and create opportunities for retail recovery.

Attention Experts Named Digital Marketing Partner for Melbourne Victory FC.

Juicebox accelerates growth with AI-powered digital transformation, helping brands scale smarter and faster.

Perth creative agency Start Digital relaunches as The Start, with a new identity that seeks to push the boundaries of digital.

Rocket joins OpenAI Services Partner program, merging AI models with digital expertise to drive results for Australian SMEs.

Incubeta’s acquisition of RocketSource enhances its AI capabilities, blending behavioural science with performance expertise.

Centacare launches campaign by SAUCE. The Creative Agency to address perceived foster care barriers.

Perth Bears announce Katie Roberts as the club’s inaugural General Manager of Commercial.

Fanta®, Universal Pictures & Blumhouse team up to feature Chucky, Freddy Fazbear, and M3GAN on limited-edition cans.

Sydney-based social media and digital marketing agency, Attention Experts, appoints Lucinda Kingham as Head of Expansion.

Perth-based Bloom Digital wins Small Budget Marketing at Australian Marketing Institute (AMI) Awards for Marketing Excellence

The win marks Bonfire's second national title, following its first in 2020, and affirms Bonfire's place among Australia's leading independent agencies.

Perth-based STEAM toy brand expands its U.S. footprint with landmark new partnership and product reveals.

Hardie Grant Media has acquired creative communications agency Keep Left, reinforcing its position as one of Australia’s leading independent marketing networks.

Truestock launches a curated Australian stock image library, aiming to capture an authentic, diverse and beautiful Australia.

Perth-based magnetic tile brand CONNETIX launches its PRO series and three new ranges.

the iconic organic soap and personal care brand, has transformed its marketplace performance in Australia, achieving a 55% growth in monthly revenue through a strategic partnership with leading ecommerce accelerator Pattern.

AI-Powered Seamless Search on Google Cloud Marketplace to Maximize Search Marketing ROI

Aquent announced as the first marketing recruiter to commit to APSCo Age Inclusive Recruiter program principles.

Our next Grill Guest sees us heading to the client side with the incredible Melissa Osterhage, who heads up the marketing department at Spudshed.