Underwear David & Goliath : Step One vs Calvin Klein
Today I want to compare one of the oldest and hairiest bulges in the men's underwear game, Calvin Klein with newcomer Step One.
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Carma Levene
- Nov 14, 2019
- 2 min
The And Brand | Ampersand Projects
I was intrigued by its simplicity, the branding elements are minimalistic, and it's totally on point for the message...
Carma Levene
- Aug 22, 2019
- 2 min
Grill The Marketer II, Grill Harder
Grill The marketer II, Grill Harder will be the same but better. Come along and join the fun - plus learn some stuff.
Carma Levene
- Aug 17, 2019
- 2 min
Suffer in Your Jocks
Fight GloBALL Warming and stop suffering in your jocks with Bonds.
Carma Levene
- Jul 19, 2019
- 2 min
Grill The Marketer - Clay & Carma Live
You're invited to grill us, and just like any good BBQ, there'll be beer! Join us on July 29 for a Perth marketing event that's a bit differ
Clayton Smith
- Jul 8, 2019
- 3 min
Learn Penmanship in 1917 - The Song Remains The Same
In this instalment of The Song Remains The Same, we go back to 1917, when penmanship was a tad more important than it is these days!
Carma Levene
- Jun 19, 2019
- 5 min
Cast Your Vote: Marketing Podcasts You Love
Marketing Podcasts - there's so many! But what makes a marketing podcast great? I explore this and ask some marketers to weigh in.
Clayton Smith
- May 15, 2019
- 3 min
Cadbury Thinks Outside The Chocolate Box
Purple chocolate overlord Cadbury have tried something different. 10 designers, 4 days & a big goal - create a Symbol For All.
Clayton Smith
- Apr 12, 2019
- 3 min
Armadale Gets Active & Fremantle Gets... Fremantled?
Perth city councils Fremantle and Armadale have just launched new marketing campaigns in the space of the last week, and as your...
Clayton Smith
- Mar 27, 2019
- 4 min
Clay's Fave Perth Biz Websites
Websites are an interesting beast. What should be the thriving digital hub of a business can morph over time into a painful anchor,...
Carma Levene
- Mar 20, 2019
- 6 min
Do The Hustle - with Melissa Bowen
I had the immense privilege of spending the afternoon with experienced Perth marketer Melissa Bowen, who's just launched her co-working...
Clayton Smith
- Mar 13, 2019
- 3 min
Marketing Gold - The Perth Mint
My goodness we are into March, I can't believe it. It was myself and Carma's birthday last week, we are birthday twins, so yay happy...
Carma Levene
- Mar 6, 2019
- 3 min
Something borrowed, something new
If you are a marketer mentally singing Ben Lee right now, kudos. And sorry... I've been a little slack with my The Marketer duties and I...
Clayton Smith
- Feb 25, 2019
- 2 min
Boston Beer Can Crush - By Zendoke
Over the last year, thanks to a couple of snobby beer aficionado friends of mine (my wallet hates you Damo and Leigh), I have found...
Clayton Smith
- Feb 12, 2019
- 2 min
Watch Your Muscles Grow in 1929 - The Song Remains The Same
Greetings marketing lovers, Clay here with another excellent vintage ad. This one is from 1929 by the Titus Training in New York City,...
Carma Levene
- Feb 5, 2019
- 3 min
Ad Nostalgia - Remember these?
People say they hate ads, especially TVCs. It's actually not true. They hate annoying ads, shouty ads, and boring ads - but they love...
Carma Levene
- Feb 1, 2019
- 3 min
Australia Day Ad Honors
You're hearing from me again because if I don't write about the Australia Day ads this week it'll be old news next week as we fly into...
Clayton Smith
- Jan 29, 2019
- 3 min
Let's Thursday Like We Friday
While you don't have to twist my arm to get me to out for a drink in the Perth CBD on a Thursday night, others need more convincing. I...
Carma Levene
- Jan 22, 2019
- 7 min
2019 Local Marketing Trends
In the marketing ecosystem, old-fashioned marketing is considered especially heinous. In Australia, the dedicated marketers who...
Clayton Smith
- Jan 15, 2019
- 2 min
Nomad Chocolate by Two From Two
As you may have noticed, I like black and white branding. Clean, crisp and minimalist with plenty of space. Bold colour in graphic design...
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