Australian marketing news & analysis

Samsung backs its latest Galaxy launch with a nationwide campaign spanning TV, digital, OOH, creator collabs, and immersive in-store experiences.

Hamilton Island has unveiled its most significant brand evolution in nearly a decade, launching a new national campaign - A Little Island Can Do Wonders - to reintroduce the destination to Australian and international travellers.

July's Grill The Marketer event saw over 55 of you converge on The Court to Grill Rare’s Director of Strategy, Tim Woodsmith.

Bonfire has been recognised as a finalist in two categories at the 2025 Google Honours Awards: Agency Team and Agency Rockstar (5+ years).

Pattern reveals record brand involvement, soaring conversion rates, and ad strategies shifting to meet high-intent demand.

The Marketer has been announced as a finalist in the Australian Marketing Institute’s NFP category nationally for the 2025 Season of Telethon Community Cinemas.

Coca-Cola® and Disney have teamed up to launch a limited-edition “Coca-Cola x Star Wars: Refresh Your Galaxy” collection, celebrating Star Wars fandom through exclusive packaging and immersive digital experiences. 

Perth-based creative and digital marketing agency Bloom Digital has been selected as a finalist in the prestigious Australian Marketing Institute (AMI) Awards for Marketing Excellence for the second year running.

WA Brands Announced as National Finalists in AMI Marketing Awards for Excellence.

The launch of the Galaxy Z series and Watch8 series is supported by a robust, integrated nationwide campaign.

Is the marketing funnel doomed? Does organic social media work the way you think it does? Where did all the AI bros come from? I have opinions.

Building on last year’s inaugural edition, the 2025 report draws on new data, behavioural analysis and cultural observation to examine the widening gap between people’s stated intentions and their real-world actions. 

APAC Creative Voices Are Gaining Ground On The World Stage Cannes Lions 2025 offered a glimpse into that momentum, when this year, the region brought home 118 Lions, a notable rise from 91 in 2024, reflecting increased global recognition of Asian creativity.

Bonfire has opened its doors in Melbourne, marking the agency’s official expansion to the East Coast. The move brings the Bonfire team closer to clients, collaborators, and key platform partners.

Recent research has found marketers in APAC were the most likely to cite data concerns as a top challenge.

Production house electriclime° has collaborated with PropertyGuru on a moving new brand film.

This annual event is an immersive celebration of Western Australia’s commercial creativity industry; a showcase of the work that elevates WA to the world stage of strategy, ideation, production, and craft.

Strategic insights consultancy Nature expands its national team with appointments across consulting, strategy and operations.

The 46th AWARD Award Finalists have been announced and we wanted to highlight the WA finalists. Let's look at KWP+Partners - Cop Enough for WA Police Union.

The 46th AWARD Award Finalists have been announced and we wanted to highlight the WA finalists. Let's see VML's HER Board for Luma.