Carma Levene
Something borrowed, something new
If you are a marketer mentally singing Ben Lee right now, kudos. And sorry... I've been a little slack with my The Marketer duties and I...
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Clayton Smith
Feb 25, 20192 min
Boston Beer Can Crush - By Zendoke
Over the last year, thanks to a couple of snobby beer aficionado friends of mine (my wallet hates you Damo and Leigh), I have found...
Clayton Smith
Feb 12, 20192 min
Watch Your Muscles Grow in 1929 - The Song Remains The Same
Greetings marketing lovers, Clay here with another excellent vintage ad. This one is from 1929 by the Titus Training in New York City,...
Carma Levene
Feb 5, 20193 min
Ad Nostalgia - Remember these?
People say they hate ads, especially TVCs. It's actually not true. They hate annoying ads, shouty ads, and boring ads - but they love...
Carma Levene
Feb 1, 20193 min
Australia Day Ad Honors
You're hearing from me again because if I don't write about the Australia Day ads this week it'll be old news next week as we fly into...
Clayton Smith
Jan 29, 20193 min
Let's Thursday Like We Friday
While you don't have to twist my arm to get me to out for a drink in the Perth CBD on a Thursday night, others need more convincing. I...
Carma Levene
Jan 22, 20197 min
2019 Local Marketing Trends
In the marketing ecosystem, old-fashioned marketing is considered especially heinous. In Australia, the dedicated marketers who...
Clayton Smith
Jan 15, 20192 min
Nomad Chocolate by Two From Two
As you may have noticed, I like black and white branding. Clean, crisp and minimalist with plenty of space. Bold colour in graphic design...
Carma Levene
Jan 8, 20193 min
SBS's Slow Summer
Sometimes you just need to slow down. With our hot summers it’s hard to maintain pace anyway, with wading through soupy humid days, and...
Carma Levene
Dec 14, 20182 min
Post Campaign Analysis
Don't run away! The Marketer has used the phrase "Post Campaign Analysis" in a new and much more fun way than my agency friends will be...
Carma Levene
Dec 13, 20181 min
What are we doing here?
We’ve just gone live :O WELCOME - and thanks so much so being here! Local Social Media agency owners and birthday twins, Clayton from...
Carma Levene
Dec 8, 20183 min
Why Christmas Rules with Adam Barrell from So Perth
There’s no more denying it’s almost Christmas. There are carols ringing out across the land, every brand under the sun is doing '12 Days...
Clayton Smith
Dec 7, 20182 min
Great Small Business Branding - Claudio Biscotti
The longer I’m in this marketing game, the more importance I place on brand. I’ve come up with a (corny) phrase that sums up my current...
Carma Levene
Dec 6, 20181 min
Noice, Different, Unusual - Aldi
Ads that point out something we know is true, but have accepted as part of life regardless are some of the most powerful. They call out...
Clayton Smith
Dec 5, 20181 min
Free Plus Shipping From the 1800s - The Song Remains The Same
As a marketing nerd, I don’t just love great marketing from the now, I love looking back at marketing from the past. I recently came...
Carma Levene
Dec 4, 20182 min
Blinky Bill (board) - Koala Mattresses
There’s been much said, written, and posted about Koala – if you’re into marketing campaigns (which you’d think you would be to be...
Clayton Smith
Dec 3, 20181 min
Uber Gets Local
Every marketer knows, the more aligned your content is with your target market, the better. This is easy when the company is a single gym...
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