Australian marketing news & analysis

Today I want to compare one of the oldest and hairiest bulges in the men's underwear game, Calvin Klein with newcomer Step One.

I was intrigued by its simplicity, the branding elements are minimalistic, and it's totally on point for the message...

Grill The marketer II, Grill Harder will be the same but better. Come along and join the fun - plus learn some stuff.

Fight GloBALL Warming and stop suffering in your jocks with Bonds.

You're invited to grill us, and just like any good BBQ, there'll be beer! Join us on July 29 for a Perth marketing event that's a bit differ

In this instalment of The Song Remains The Same, we go back to 1917, when penmanship was a tad more important than it is these days!

Marketing Podcasts - there's so many! But what makes a marketing podcast great? I explore this and ask some marketers to weigh in.

Purple chocolate overlord Cadbury have tried something different. 10 designers, 4 days & a big goal - create a Symbol For All.

Perth city councils Fremantle and Armadale have just launched new marketing campaigns in the space of the last week, and as your...

Websites are an interesting beast. What should be the thriving digital hub of a business can morph over time into a painful anchor,...

I had the immense privilege of spending the afternoon with experienced Perth marketer Melissa Bowen, who's just launched her co-working...

My goodness we are into March, I can't believe it. It was myself and Carma's birthday last week, we are birthday twins, so yay happy...

If you are a marketer mentally singing Ben Lee right now, kudos. And sorry... I've been a little slack with my The Marketer duties and I...

Over the last year, thanks to a couple of snobby beer aficionado friends of mine (my wallet hates you Damo and Leigh), I have found...

Greetings marketing lovers, Clay here with another excellent vintage ad. This one is from 1929 by the Titus Training in New York City,...

People say they hate ads, especially TVCs. It's actually not true. They hate annoying ads, shouty ads, and boring ads - but they love...

You're hearing from me again because if I don't write about the Australia Day ads this week it'll be old news next week as we fly into...

While you don't have to twist my arm to get me to out for a drink in the Perth CBD on a Thursday night, others need more convincing. I...

In the marketing ecosystem, old-fashioned marketing is considered especially heinous. In Australia, the dedicated marketers who...

As you may have noticed, I like black and white branding. Clean, crisp and minimalist with plenty of space. Bold colour in graphic design...