When Indigenous rapper Adam Briggs said this to a Senate committee in September, he captured something essential about creativity: it's rooted in peoples’ lived experiences. 

Perth-based agency Bloom Digital has achieved remarkable recognition, being named a finalist in an impressive ten categories for the upcoming APAC Search Awards 2026.

This integrated model is designed to align brand storytelling, growth strategy, and capital market readiness into a single, cohesive offering, supporting founders through all stages: from early brand and investor narrative development, to funding readiness, growth acceleration, and ultimately, exit planning, to maximise value.

Knowing your audience is the foundation of successful marketing. Yet in a region as large as APAC, that’s easier said than done. APAC’s cultural, linguistic, and geographical diversity means potential missteps are everywhere. The key to avoiding them is to improve your data strategy.

A new campaign for South Australia Police via SAUCE. The Creative Agency has launched, announcing drivers under the influence of cocaine can now be tested and penalised.

Chelsea Craddock rounds out a defining year for the Performance Media team at Bonfire with her second recognition by Google in 2025.

Limited-edition CONNETIX charity packs have launched with proceeds supporting breast cancer research through Australian Breast Cancer Research (ABCR) and the fight against motor neurone disease with FightMND. 

The world’s biggest youth innovation competition returns, offering the chance to win a coveted internship at L’Oréal’s Global Headquarters in Paris.

Blank Theory has won the Good Design Award in Digital Design: Web Design and Development for the creation of ENFORCR, a law-enforcement brand and website for Australian Defence Apparel (ADA) .

Hosted by local entrepreneur Sterling Cincotta, Striking Gold is a new business and lifestyle podcast shining a light on the raw, honest and often untold stories behind some of the Gold Coast’s most successful entrepreneurs and leaders.

Zeus Street Greek has partnered with Nick Kyrgios and Stryda to launch a limited-edition pita and summer combo that marks the brand’s move into its next stage of growth, following a year of brand and commercial transformation.

Omnicom Media Group (OMG) Australia has announced internal CEO appointments at two of its agencies, with Laura Nice named CEO of PHD Australia and Sian Whitnall as sole CEO at OMD Australia.

Eloise Cribb Takes Newly-Created Secretary Role, Event Team Expands, Carma Levene & Sophie Park Appointed Squad Leads.

Bitdefender, a global cybersecurity leader, announced the extension of its multi-year partnership and collaboration agreement with Scuderia Ferrari HP, the Formula 1 racing division of Ferrari.

Australian Businesses risk disruption and overspending with less than 30% being successful software adopters, report from Capterra reveals.

It is the first expression of the brand’s new platform ‘Nothing But Net’, a promise of the new standard for local connection.

Bloom Digital Named Small Agency Of The Year - SEO by Search Engine Land

Homegrown Western Australian organisations, FRINGE WORLD and Pentanet team up to celebrate local talent and supercharge summer.

Golden Wolf blends beauty with brutality in the new trailer for Behaviour Interactive's Dead By Daylight chapter: Sinister Grace.

Strategic advisory firm Nature announces ten new appointments across its Melbourne, Brisbane and Sydney offices as demand rises for multidisciplinary advisory expertise.

Nikki Atack Joins Australian Marketing Institute Board of Directors.

Following a competitive pitch process, Resolution Digital has been appointed the SEO and journey optimization agency of record for the cruise line.

Back for the end of 2025, the WAMA great debate will unpack whether it's time to pivot to in-house expertise, or if agencies are set to endure.

Bloom Digital has been announced as a finalist in three categories in the The 2025 Search Engine Awards, honouring excellence in digital marketing.

Ashley & Martin partner with KWP+Partners to launch a new campaign aimed at challenging quick fixes when it comes to hair loss

Bitdefender's global scam awareness campaign aims to educate consumers about the growing sophistication AI-driven scams.

Leigh Wood & Tess Palmyre - AdNews Champions of Change Powerlisters Front Final Grill The Marketer Panel for 2025

Since 1989, the Skulls have celebrated commercial creativity in all its forms, recognising the ideas, craft and collaboration that define Western Australia’s creative industry.

Bonfire Appoints Peter Gavalas as CEO, Expands Creative, Strategy & AI Leadership Bonfire has announced the appointment of Peter Gavalas...

Omnicom Oceania has announced the appointment of Daniel Klug to the newly created role of Director of New Media

The Perth advertising and marketing industry is invited to stand loud and proud with Youngbloods at PrideFEST 2025

Hands‑on 3 hour hackathon invites student teams to design integrated campaigns for Western Australia’s latest driver safety app.

Chapter Brand Leadership, in partnership with Likeable Creative, has launched a new brand platform for MercyCare – When Life Needs

This deal for a sleeves sponsor sets a new benchmark in the NRL and will include a significant financial commitment to the club during its non-playing year of 2026.

AdSchool Copywriting Returns - Revamped by Two Creative Heavyweights, Including Perth's Josh Edge.

Australian Athletics and Rio Tinto have renewed and expanded their landmark partnership for a further three years, deepening a shared commitment to driving community engagement and promoting athletics at all levels.

Thursday night saw more than fifty of Perth's most curious marketers gather to Grill Galati Group Head of Marketing, Melissa Osterhage about career paths, petroleum, and potatoes - and she brought the goods; literally and figuratively.

While Australians remain cautious about big-ticket spending due to cost-of-living pressures, easing interest rates are beginning to lift confidence and create opportunities for retail recovery.

Attention Experts Named Digital Marketing Partner for Melbourne Victory FC.

Juicebox accelerates growth with AI-powered digital transformation, helping brands scale smarter and faster.

Perth creative agency Start Digital relaunches as The Start, with a new identity that seeks to push the boundaries of digital.

Rocket joins OpenAI Services Partner program, merging AI models with digital expertise to drive results for Australian SMEs.

Incubeta’s acquisition of RocketSource enhances its AI capabilities, blending behavioural science with performance expertise.

Centacare launches campaign by SAUCE. The Creative Agency to address perceived foster care barriers.

Perth Bears announce Katie Roberts as the club’s inaugural General Manager of Commercial.

Fanta®, Universal Pictures & Blumhouse team up to feature Chucky, Freddy Fazbear, and M3GAN on limited-edition cans.

Sydney-based social media and digital marketing agency, Attention Experts, appoints Lucinda Kingham as Head of Expansion.

Perth-based Bloom Digital wins Small Budget Marketing at Australian Marketing Institute (AMI) Awards for Marketing Excellence

The win marks Bonfire's second national title, following its first in 2020, and affirms Bonfire's place among Australia's leading independent agencies.

Perth-based STEAM toy brand expands its U.S. footprint with landmark new partnership and product reveals.