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A community for passionate & curious Australian marketers


September Grill Guest: Melissa Osterhage, Head of Marketing - Galati Group
Our next Grill Guest sees us heading to the client side with the incredible Melissa Osterhage, who heads up the marketing department at Spudshed.

The Marketer
7 days ago1 min read
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Truestock Launches Curated Library of Australian Stock Images
Truestock launches a curated Australian stock image library, aiming to capture an authentic, diverse and beautiful Australia.

The Marketer
14 hours ago2 min read


CONNETIX Launches New Product Ranges to Expand Open-Ended Play and STEAM Learning
Perth-based magnetic tile brand CONNETIX launches its PRO series and three new ranges.

The Marketer
4 days ago2 min read


Dr. Bronner’s Boosts Marketplace Revenue by 55% with Pattern
the iconic organic soap and personal care brand, has transformed its marketplace performance in Australia, achieving a 55% growth in monthly revenue through a strategic partnership with leading ecommerce accelerator Pattern.

The Marketer
5 days ago3 min read


Incubeta Launches AI-Powered Seamless Search on Google Cloud Marketplace
AI-Powered Seamless Search on Google Cloud Marketplace to Maximize Search Marketing ROI

The Marketer
6 days ago2 min read


Aquent Becomes First Marketing, Design, and Tech Recruiter to Join New Age-Inclusive Recruiter Program
Aquent announced as the first marketing recruiter to commit to APSCo Age Inclusive Recruiter program principles.

The Marketer
6 days ago2 min read


September Grill Guest: Melissa Osterhage, Head of Marketing - Galati Group
Our next Grill Guest sees us heading to the client side with the incredible Melissa Osterhage, who heads up the marketing department at Spudshed.

The Marketer
7 days ago1 min read


Home Show Partnership Bridges Physical Exhibitions and Digital Marketing
The Home Show has partnered with Vastly Digital to launch the 'Leads Beyond the Booth' campaign.

The Marketer
Aug 113 min read


Event: Cannes Download Brings the World’s Best Creativity to Perth
Event: Cannes Download Brings the World’s Best Creativity to Perth.

The Marketer
Aug 111 min read


Campaign Launch: ACH Group Acknowledges Human Truth About Ageing With SAUCE. The Creative Agency
Leading South Australian Aged Care provider ACH Group launches new Support at Home campaign, ‘A Little Help Can Be a Big Help’ ahead of November Aged Care Reforms.

The Marketer
Aug 112 min read


AWARD School 2025’s WA Finalists
Last night, Perth’s Moana Hall was buzzing as Advertising Council Australia hosted over 80 industry leaders and guests for AWARD School WA’s 2025 Graduation.

The Marketer
Aug 62 min read


Samsung launches Galaxy Z Fold7, Galaxy Z Flip7, and Galaxy Watch8 series in Australia
Samsung backs its latest Galaxy launch with a nationwide campaign spanning TV, digital, OOH, creator collabs, and immersive in-store experiences.

The Marketer
Aug 43 min read


Reintroducing Hamilton Island 'A Little Island Can Do Wonders'
Hamilton Island has unveiled its most significant brand evolution in nearly a decade, launching a new national campaign - A Little Island Can Do Wonders - to reintroduce the destination to Australian and international travellers.

The Marketer
Jul 312 min read


July Grill Wrap: Tim Woodsmith - Strategy Director, Rare
July's Grill The Marketer event saw over 55 of you converge on The Court to Grill Rare’s Director of Strategy, Tim Woodsmith.

Carma Levene
Jul 262 min read


Bonfire Earns Dual Finalist Google Honours
Bonfire has been recognised as a finalist in two categories at the 2025 Google Honours Awards: Agency Team and Agency Rockstar (5+ years).

The Marketer
Jul 241 min read


Pattern Data: Aussie Brands Go All-In On Prime Day
Pattern reveals record brand involvement, soaring conversion rates, and ad strategies shifting to meet high-intent demand.

The Marketer
Jul 243 min read


The Marketer Announced Australian Marketing Institute – Not For Profit National Finalist
The Marketer has been announced as a finalist in the Australian Marketing Institute’s NFP category nationally for the 2025 Season of Telethon Community Cinemas.

Zoe Wolski
Jul 232 min read


Coca-Cola® & Star Wars Unite to Celebrate Connection & the Power of Fandom with New Campaign in Australia
Coca-Cola® and Disney have teamed up to launch a limited-edition “Coca-Cola x Star Wars: Refresh Your Galaxy” collection, celebrating Star Wars fandom through exclusive packaging and immersive digital experiences.

The Marketer
Jul 212 min read


Perth's Bloom Digital Earns Double Finalist Nod in Prestigious National Marketing Awards for Second Year Running
Perth-based creative and digital marketing agency Bloom Digital has been selected as a finalist in the prestigious Australian Marketing Institute (AMI) Awards for Marketing Excellence for the second year running.

The Marketer
Jul 212 min read


WA Celebrates National Finalists in 2025 AMI Marketing Awards
WA Brands Announced as National Finalists in AMI Marketing Awards for Excellence.

The Marketer
Jul 152 min read


Samsung Unveils New AI-Optimised Foldables & Wearables
The launch of the Galaxy Z series and Watch8 series is supported by a robust, integrated nationwide campaign.

The Marketer
Jul 124 min read


Podcast: Carma Joins Hot Takes As Guest
Is the marketing funnel doomed?
Does organic social media work the way you think it does?
Where did all the AI bros come from?
I have opinions.

Carma Levene
Jul 81 min read


Report: Truths & Tensions 2025 by Nature - Brands Need a New Cultural Playbook
Building on last year’s inaugural edition, the 2025 report draws on new data, behavioural analysis and cultural observation to examine the widening gap between people’s stated intentions and their real-world actions.

The Marketer
Jul 83 min read


Asian Representation at Cannes Lions Is Rising, But the Spotlight Still Falls Short
APAC Creative Voices Are Gaining Ground On The World Stage
Cannes Lions 2025 offered a glimpse into that momentum, when this year, the region brought home 118 Lions, a notable rise from 91 in 2024, reflecting increased global recognition of Asian creativity.

The Marketer
Jul 83 min read


Bonfire Expands into Melbourne
Bonfire has opened its doors in Melbourne, marking the agency’s official expansion to the East Coast.
The move brings the Bonfire team closer to clients, collaborators, and key platform partners.

The Marketer
Jul 71 min read


Opinion: Privacy Act Updates - What Marketers Need to Know
Recent research has found marketers in APAC were the most likely to cite data concerns as a top challenge.

The Marketer
Jul 34 min read


electriclime° team up with PropertyGuru to launch ‘Everyone Welcome’ filter
Production house electriclime° has collaborated with PropertyGuru on a moving new brand film.

The Marketer
Jul 12 min read


PADC Celebrates Creativity in all its Flavours: 2025 Skulls Awards Entries Now Open
This annual event is an immersive celebration of Western Australia’s commercial creativity industry; a showcase of the work that elevates WA to the world stage of strategy, ideation, production, and craft.

The Marketer
Jun 301 min read


Nature Expands National Team with New Capability Hires
Strategic insights consultancy Nature expands its national team with appointments across consulting, strategy and operations.

The Marketer
Jun 283 min read


WA AWARD Award Finalists; KWP+Partners, 303 MullenLowe, Rare & VML
The 46th AWARD Award Finalists have been announced and we wanted to highlight the WA finalists. Let's look at KWP+Partners - Cop Enough for WA Police Union.

Carma Levene
Jun 253 min read


WA AWARD Award Finalists; VML, KWP+Partners, 303 MullenLowe & Rare
The 46th AWARD Award Finalists have been announced and we wanted to highlight the WA finalists. Let's see VML's HER Board for Luma.

Carma Levene
Jun 243 min read


Tess Palmyre & Leigh Wood AdNews Champions of Change Power Listers
They did it! 2025 AdNews Champions of Change Power Listers, Leigh Wood & Tess Palmyre.

Carma Levene
Jun 201 min read


WA AWARD Award Finalists; Rare, VML, KWP+Partners & 303 MullenLowe
The 46th AWARD Award Finalists have been announced and we wanted to highlight the WA finalists. This one's Rare's The Black Puppy for WA Primary Health Alliance.

The Marketer
Jun 202 min read


July Grill Guest: Tim Woodsmith, Ex The Monkeys (now Droga5) and Accenture Song - Now Rare's Director of Strategy
This July we're welcoming Tim Woodsmith to the hot seat!
He's not been in Perth that long, so you might not have come to meet him yet, but here's what you need to know.

The Marketer
Jun 193 min read


Adairs Brings Supply Chain In-House with Manhattan SCALE
Manhattan Associates has successfully supported Adairs in transitioning its supply chain operations in-house, boosting ecommerce efficiency and customer experience.

The Marketer
Jun 182 min read


Bonfire Taps Luke Williams to Lead New Creative Offering
Bonfire Taps Luke Williams to Lead New Creative Offering

The Marketer
Jun 181 min read


Supermetrics Redefines Marketing Intelligence, Acquiring Relay42
Together, the companies will deliver the industry's first end-to-end marketing intelligence solution - one that connects marketing performance, customer behavior, and revenue outcomes in a single, intelligent platform.

The Marketer
Jun 182 min read


The Human Touch in the Age of AI-Powered Marketing
New Berkeley Communications report reveals insights into how senior marketers are navigating the AI era.

The Marketer
Jun 172 min read


WA AWARD Award Finalists; 303 MullenLowe, VML, KWP+Partners & Rare
The 46th AWARD Award Finalists have just been announced and we wanted to highlight the WA finalists and tell you more about their campaigns.
We're starting with 303 MullenLowe.

The Marketer
Jun 172 min read


Les Timar to Step Down as Clemenger Group CEO
Les Timar will step down from the role of CEO of Clemenger Group at the end of June after 27 years with the Group.

The Marketer
Jun 171 min read


Deaf Lottery Launches Bold New Brand Campaign
After 33 years of delivering life-changing prizes and vital support to Deaf Australians, Deaf Connect is unveiling a fresh new brand for its biggest fundraiser – the Deaf Lottery.

The Marketer
Jun 162 min read


Samsung Spotlights Unsung Snappers
Samsung Electronics Australia has announced it is shining a light on plight of the often-overlooked heroes of social media – the Unsung Snappers.

The Marketer
Jun 134 min read


Samsung Electronics Australia to Partner With TCS Sydney Marathon Presented by ASICS
Samsung Electronics today announced it is hitting the ground running as a Major Partner of the TCS Sydney Marathon presented by ASICS.

The Marketer
Jun 133 min read


Paul Dodds Appointed Managing Director of Clemenger Group's Redhanded
Clemenger Group agency Redhanded has announced the appointment of its general manager Paul Dodds as the B2B agency’s new managing director, following Stu Shepherd’s decision to step down from the role at the end of June.

The Marketer
Jun 122 min read


Seb Brandt Cycling Across America in 'Deliberate Detour' Shares Musings on Life & Marketing
Seb Brandt’s name has popped up in the marketing world on many occasions, as a changemaker at Ingham’s, Top 25 CMO, MFA Awards Judge, CMO Summit Presenter, brand and innovation lecturer…but for three months this year Seb has swapped the boardroom for a bicycle as he cycles 4000 kilometres across America on ‘The Deliberate Detour’

The Marketer
Jun 112 min read


Interview: WA's Champions of Change - Tess Palmyre & Leigh Wood AdNews Finalists
I spoke to Tess Palmyre and Leigh Wood about being shortlisted for the AdNews Champions of Change.

Carma Levene
Jun 96 min read


Robert Morgan Announces Retirement from Clemenger Group
Robert Morgan has been part of the Clemenger Group family for more than 45 years.

The Marketer
Jun 53 min read


Keep Left & Guide Dogs Host Australia's First Accessible Beauty Summit Featuring Molly Burke
The Australian beauty industry has been challenged to lift its game on accessibility following the nation’s first Boundless Beauty Summit, hosted in Sydney by Guide Dogs NSW/ACT in conjunction with creative communications agency Keep Left.

The Marketer
Jun 53 min read


Grill Wrap: May's Grill The Marketer put Matt Oakley & Nikki Atack in the Hot Seat
A recap for those in attendance, a rundown for those who weren't.

Carma Levene
Jun 53 min read


Opinion: Managing Marketing Through Mergers, Mission & Marketplace Shifts
Marketing isn’t just about campaigns anymore. It’s about clarity - in complexity, in change, and in moments when people are looking for meaning. By Michael van Oudtshoorn Chief Marketing & Communications Officer at genU.

The Marketer
Jun 42 min read


Launch: Win $5k for 5k With Powerade ION4
Powerade is excited to announce the introduction of its ‘Next Gen Electrolyte Blend.’ To celebrate, Powerade is giving Aussies the chance to turn their personal best run into cash with the ‘5K for $5K’ challenge.

The Marketer
Jun 22 min read
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