Australian marketing news & analysis

Robert Morgan has been part of the Clemenger Group family for more than 45 years.

The Australian beauty industry has been challenged to lift its game on accessibility following the nation’s first Boundless Beauty Summit, hosted in Sydney by Guide Dogs NSW/ACT in conjunction with creative communications agency Keep Left. 

A recap for those in attendance, a rundown for those who weren't.

Marketing isn’t just about campaigns anymore. It’s about clarity - in complexity, in change, and in moments when people are looking for meaning. By Michael van Oudtshoorn Chief Marketing & Communications Officer at genU.

Powerade is excited to announce the introduction of its ‘Next Gen Electrolyte Blend.’ To celebrate, Powerade is giving Aussies the chance to turn their personal best run into cash with the ‘5K for $5K’ challenge.

electriclime° Announces Exclusive Signing of Director Keane Pearce Shaw for Asia & Australia-New Zealand. Known for his electric energy and unique visual style, Keane brings a kinetic, character-driven approach to filmmaking that often fuses comedy with bold aesthetic choices.

Sydney Agency Not Another Launches Major Australian Consent Campaign for the Dept of Social Services

This project tapped Golden Wolf’s bold visual storytelling to create maximum impact, specifically activating Coca-Cola Frozen’s partnership with McDonald’s. 

Curtin University marketing students represent WA at the L'Oréal Brandstorm 2025 National Finals in Melbourne, placing in the top 5 out of over 130 teams across Australia and New Zealand.

The European Confederation of Marketing (EMC) Announce Dr. Byron Sharp Awarded Lifetime Achievement Award for Marketing

Samsung Electronics Australia is returning as a Major Partner to captivate audiences at Vivid Sydney, this time with its world-class experiential activation, ‘Space to Dream’.

An exclusive Australian study by global ecommerce accelerator, Pattern, has shown that product range, convenience, and trustworthiness will be critical battlegrounds for online marketplaces in 2025.

Macquarie Telecom, part of Macquarie Technology Group (ASX: MAQ), today announced it has signed a first-of-its-kind agreement with VeloCloud to provide its SD-WAN technology to managed service providers (MSPs) across Australia.

CTA (Comrades to Action) enters the market with a mission to build culturally relevant, strategically led campaigns that deliver real commercial impact.

Global digital marketing group Incubeta is proud to announce the appointment of Lani Cummins as Managing Director of its Australian and New Zealand operations.

The European Marketing Confederation (EMC) has established May 27th as International Marketing Day, an annual celebration dedicated to recognizing the pivotal role marketing plays in business and society.

Keep Left Launch Innovative Mental Health Campaign for Truckies with Healthy Heads and Shane Jacobson.

This marks Lee Kum Kee’s third year with MasterChef Australia, one of Australia’s most revered television shows, with Lee Kum Kee products featured in the competition, bringing the very best of Asia’s finest condiments to Australian homes.

Cybercriminals are plaguing Facebook users with cryptocurrency scams that use images of public figures like Elon Musk, Zendaya, and Cristiano Ronaldo to lure in victims.

Take Your Medicine, a new London-based creative music studio and label specialising in electronic and contemporary music, officially launches today.