Australian marketing news & analysis

Sometimes you just need to slow down. With our hot summers it’s hard to maintain pace anyway, with wading through soupy humid days, and...

Don't run away! The Marketer has used the phrase "Post Campaign Analysis" in a new and much more fun way than my agency friends will be...

We’ve just gone live :O WELCOME - and thanks so much so being here! Local Social Media agency owners and birthday twins, Clayton from...

There’s no more denying it’s almost Christmas. There are carols ringing out across the land, every brand under the sun is doing '12 Days...

The longer I’m in this marketing game, the more importance I place on brand. I’ve come up with a (corny) phrase that sums up my current...

Ads that point out something we know is true, but have accepted as part of life regardless are some of the most powerful. They call out...

As a marketing nerd, I don’t just love great marketing from the now, I love looking back at marketing from the past. I recently came...

There’s been much said, written, and posted about Koala – if you’re into marketing campaigns (which you’d think you would be to be...

Every marketer knows, the more aligned your content is with your target market, the better. This is easy when the company is a single gym...